brand strategy & web design for diversity, equity, & inclusion
Establishing a brand, strategy, and marketing system for a diversity, equity, and inclusion (DEI) employee resource group (ERG) focused on building a network for people of African descent in GIS.
ROLE
Brand and Marketing Strategist
Creative Director
Web Design
Social Media and Email Marketing
Content Manager
SOLUTION
Create a marketing communication and community development plan
Outline needs for a community engagement team
Establish communications channels
Develop audience and provide resources to foster networking
strategy
WEBSITE & WEB APP DEVELOPMENT
WORDPRESS
SOCIAL CHANNEL DEVELOPMENT
RESULTS
Community audience development to 2,300+ followers and subscribers in 1 year across email (MailChimp), YouTube, Twitter, Instagram, LinkedIn, and Facebook with a global audience
All 9 communication channels were developed for internal and external communications
Successful event series with global attendance, including one annual conference with an average of 100-200 attendees.