brand strategy & web design for diversity, equity, & inclusion
Establishing a brand, strategy, and marketing system for a diversity, equity, and inclusion (DEI) employee resource group (ERG) focused on building a network for people of African descent in GIS.
ROLE
Brand and Marketing Strategist
Creative Director
Web Design
Social Media and Email Marketing
Content Manager
SOLUTION
Create a marketing communication and community development plan
Outline needs for a community engagement team
Establish communications channels
Develop audience and provide resources to foster networking
strategy
WEBSITE & WEB APP DEVELOPMENT
WORDPRESS
ARCGIS DASHBOARD
ARCGIS HUB
SOCIAL CHANNEL DEVELOPMENT
RESULTS
Community audience development to 2,300+ followers and subscribers in 1 year across email (MailChimp), YouTube, Twitter, Instagram, LinkedIn, and Facebook with a global audience
All 9 communication channels were developed for internal and external communications
Successful event series with global attendance, including one annual conference with an average of 100-200 attendees.
testimonial
“I am thrilled to recommend Leslie Fountain, a co-founder and a major creative force in our organization. When we needed to establish a strong online presence from scratch, Leslie stepped in with her exceptional skills and strategic insight. She transformed our initial concepts into an engaging digital narrative that resonated deeply with our audience.
We needed an intuitive and appealing website, and Leslie delivered beyond our expectations. She designed a website that not only beautifully represented our mission but also made information accessible and engaging for our audience. The feedback on the website has been overwhelmingly positive; people frequently compliment its user-friendliness and aesthetic appeal.
Naming our products and services was another area where we needed creative and meaningful solutions. Leslie’s talent in this regard was exceptional. She developed names and concepts that perfectly captured the essence of our offerings. These names have not only resonated with our audience but have also become synonymous with our identity. We often receive compliments on the thoughtfulness and originality behind these names, highlighting how they encapsulate the spirit of our work.
Leslie’s contributions were pivotal at a time when we needed to build a brand identity that communicated our values effectively. Her efforts in branding and communication have significantly contributed to establishing a strong presence in our community and the nonprofit sector. Her strategic thinking, combined with her dedication and creativity, has left a lasting positive impact on our organization.
I wholeheartedly endorse Leslie Fountain for her outstanding contributions in marketing and communications. Her work has consistently received great feedback and admiration, reflecting her ability to connect with and understand the needs of our audience. Her innovative approach and strategic vision have been invaluable to our organization, and I am confident she will bring the same level of excellence to future endeavors.”