brand strategy & web design for diversity, equity, & inclusion

Establishing a brand, strategy, and marketing system for a diversity, equity, and inclusion (DEI) employee resource group (ERG) focused on building a network for people of African descent in GIS.

ROLE

  • Brand and Marketing Strategist

  • Creative Director

  • Web Design

  • Social Media and Email Marketing

  • Content Manager

SOLUTION

  • Create a marketing communication and community development plan

  • Outline needs for a community engagement team

  • Establish communications channels

  • Develop audience and provide resources to foster networking

strategy

NorthStar Marketing & Communications Plan

WEBSITE & WEB APP DEVELOPMENT

WORDPRESS

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ARCGIS DASHBOARD

ARCGIS DASHBOARD

ARCGIS HUB

ARCGIS HUB

SOCIAL CHANNEL DEVELOPMENT

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RESULTS

  • Community audience development to 2,300+ followers and subscribers in 1 year across email (MailChimp), YouTube, Twitter, Instagram, LinkedIn, and Facebook with a global audience

  • All 9 communication channels were developed for internal and external communications

  • Successful event series with global attendance, including one annual conference with an average of 100-200 attendees.

testimonial

I am thrilled to recommend Leslie Fountain, a co-founder and a major creative force in our organization. When we needed to establish a strong online presence from scratch, Leslie stepped in with her exceptional skills and strategic insight. She transformed our initial concepts into an engaging digital narrative that resonated deeply with our audience.

We needed an intuitive and appealing website, and Leslie delivered beyond our expectations. She designed a website that not only beautifully represented our mission but also made information accessible and engaging for our audience. The feedback on the website has been overwhelmingly positive; people frequently compliment its user-friendliness and aesthetic appeal.

Naming our products and services was another area where we needed creative and meaningful solutions. Leslie’s talent in this regard was exceptional. She developed names and concepts that perfectly captured the essence of our offerings. These names have not only resonated with our audience but have also become synonymous with our identity. We often receive compliments on the thoughtfulness and originality behind these names, highlighting how they encapsulate the spirit of our work.

Leslie’s contributions were pivotal at a time when we needed to build a brand identity that communicated our values effectively. Her efforts in branding and communication have significantly contributed to establishing a strong presence in our community and the nonprofit sector. Her strategic thinking, combined with her dedication and creativity, has left a lasting positive impact on our organization.

I wholeheartedly endorse Leslie Fountain for her outstanding contributions in marketing and communications. Her work has consistently received great feedback and admiration, reflecting her ability to connect with and understand the needs of our audience. Her innovative approach and strategic vision have been invaluable to our organization, and I am confident she will bring the same level of excellence to future endeavors.
— C. Johnson, NorthStar of GIS Founder