change management & Enablement communications
A banking company required product enablement and change management communications for clients moving to a new banking platform.
ROLE
Product Owner
Writer / Technical Writer
SOLUTION
Optimized and realigned change management and product communications for clients moving to a new platform.
RESULTS
Revised and reduced content to improve reader consumption.
Updated and aligned content to product release cycles according to style guides and user experience feedback.
Helped leadership understand consumption patterns by developing reporting insights.
Change Management Communications (user facing)
OUTCOMES
Reduced content up to 26% for pages and reading consumption.
Created targeted communications for segmented high-value user types.