Event Design, Branding, and Coordination
To better understand how I can serve nonprofits and their responsibilities to outreach to the San Bernardino County community, I conducted a research study amongst a sample of 30+ nonprofits to learn more about their perspective of community outreach.
As a result of this survey which provided actionable results, I pitched a workshop to Executive Management at First 5 San Bernardino and with partners at the American Advertising Federation-Inland Empire to address major concerns of nonprofits and their interest in outreach strategy. With an open programming date of January that was riding the buzz of the Super Bowl, I produced "Game Plan for Nonprofits" a sports-themed full-day workshop that walked nonprofit professionals through developing an informed strategy of outreach for their new year.
Nonprofits Wanted Training
Nonprofits Wanted to Communicate with Each Other
Based on insights provided in the survey results, I pulled together a full-day workshop by calling in the expertise of professionals in various communications fields and organizing resources for nonprofits to reference as a toolkit.
Sold out event
Revenue for event exceeded sales for typical monthly series for American Advertising Federation-Inland Empire
Garnered premium sponsorship from regional news media outlet
100% participation rate from panelists, including media publishing editors, corporate communication representatives and other executive leadership in media, sales, and higher education institutions.
Word-of-mouth buzz and feedback exceeded expectations, reaching Executive Leadership with positive reviews
Requests for Playbook and presentations based on the workshop received from representatives of local and federal organizations post-event