Brand & Sponsorship Activation

Talk, Read, Sing

Based on a marketing & communications plan I produced for the organization, we changed the way our community engagement department outreached to children and families by creating an interactive environment at special events to highlight our key messaging around early literacy.

Brand & Sponsorship Activation at All Things Kids Expo

First 5 San Bernardino Brand & Sponsorship Activation at the All Things Kids Expo in Rancho Cucamonga, CA produced by regional brand media outlet Inland Valley Daily Bulletin

Brand Activation at Special Events

First 5 San Bernardino participates in more than 100 events annually, engaging approximately 7,000 parents and children per year through special events around the County of San Bernardino.

Talk, Read, Sing Themed Brand Activation

Historically, First 5 San Bernardino would set up an exhibit table to pass out information and promotional items to parents while providing an opportunity to answer questions about funded programs and services offered around the county. To be more impactful towards our goals of encouraging parents to increase the value and practice of early literacy development with children ages 0-5, we set up a space to Read with chairs and books; Talk while they play a game or perform an interactive activity and Sing with instruments and space provided to make their own music. 

  • Exhibit included a custom wrapped van with a playful Talk, Read, Sing theme including representation of diversity in ethnicity and physical abilities

  • Signage outlining the different activities for early literacy development "Lets Talk!" "Let's Read!" "Let's Sing!" in English & Spanish

  • Potter the Otter mascot appearances and book giveaways at the reading pods

  • Interactive stations that incorporated color, number, shapes and other early literacy and motor skills activities for all stages of early childhood

  • Scalable setup that can be adjusted per space permitted at special events

  • Event Staffing with AmeriCorps Volunteers and other volunteer staff to engage children in games, activities, and story times.