STYLE GUIDES: DESIGNING VISUAL AND WRITTEN CONSISTENCY

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Providing guidance for brand and writing style consistency for a new brand identity in alignment with corporate brand guidelines.

ROLE

  • Content Strategist / Creator

  • Visual Designer

    • Brand Style Guide Documents

    • Internal Channels

    • PowerPoint Decks & Report Templates

    • White Paper Templates

User interface elements and brand identity were created by Esri’s Creative Lab.

SOLUTION

  • Create a brand style guide, written style guide, and video overview of the new brand name and logo elements

RESULTS

Community Document for Writing Style References in Esri Community

Community Document for Writing Style References in Esri Community

OUTCOMES

  • Established the first style guide of its kind for a team and product logo

  • Considered a valuable tool and model by users internally and externally

  • Award-winning element in 2021 Community Roundtable’s Community Leadership Awards